Blog Feed

What is Remarketing?

We at CyberSense frequently work with our clients using Google Adwords tools, such as the Search Network and the Display Network. In previous articles, we briefly described the tra...

What's the difference between Google Search Network and Google Display Network?

CyberSense is a big proponent of pay-per-click (PPC) advertising as a means to increased brand awareness, business opportunities, and ultimately revenue. One option for a PPC campa...

Can an IP address be used to track web user behavior and can my business take advantage of that?

The simple answer to the set of questions above is "Yes".  With that in mind, we want to provide a little background on web tracking so you can see some of the benefits. Any tim...

How can your online marketing create an offline buzz?

One of the overarching recommendations we have for creating online content is to choose the message with the intent of creating an impact offline.  Despite the fact that people are...