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                                        Case Study: Marketing Application


 

CyberSense built marketing applications for Jiffy Lube.

This highly recognizable business franchise approached CyberSense to build marketing applications to improve the management and distribution of coupons and other retail promotions.

 

CyberSense has been a web development partner with Jiffy Lube for years, and they are easily one of our most aggressive clients in terms of looking for creative ways to market their services. As usual, we were up for the challenge.

 

Our Web Development Solution:

First, our sister company, CyberSense Studios, rebranded their website to create a more modern look and feel. We then created a well designed e-offers system allowing their customers to sign up to receive email updates, coupons, and other promotional offers. The solution called for the integration of an open source email tracking tool to help manage their multiple mailing lists and campaigns while also tracking campaign results.

 

We also installed an interactive store locator and mapping system and several interactive videos to encourage their customers to better service and maintain their automobile.