DoD: Volume 3, Issue 1

Volume 3, Issue 1

We hope all of our readers had a great 2006...

...And that you are off to a good start in 2007. We realize it’s been a while, but we’re pleased to unveil the new format for the CyberSense Newsletter. The goal is to provide a "quick read" that contains valuable tools and information for your organization. We invite you to peruse the new layout, send us your feedback, and let us know if we can do anything to help you achieve your goals in the upcoming year.

Happy Reading,
Robert Blackburn

Branding: Is it true that we are what we eat?
As a loyal partner should, we value your brand and want to do what we can to support the long-term health of your organization. In line with that, here are some simple reminders to help determine if your brand or core message is aligned with initiatives.

Looking for Some Extra Time?
At CyberSense, we're huge fans of finding creative ways to better manage our time. One of the best ways we've found to do that is by combining "personal development" and "networking" within the same activity.

>>HERE'S HOW

>>GET IT

SEO Study
For those of you interested in Search Engine Optimization (SEO), a new study is out indicating SEO generates a greater ROI than almost any other marketing medium. The same study shows organizations are investing 10 times more money on Pay-Per-Click (PPC) advertising than SEO despite a slightly lower ROI.

Web Analytics: Interpreting the Data
Every organization is different and thus requires a slightly different strategy for interpreting web analytics. With that said, here is a quick guide for how CyberSense interprets data.

>>PROVE IT

>>SHOW ME