SEO Study

For those of you interested in Search Engine Optimization (SEO - "Natural Search"), a new study is out indicating SEO generates a greater return on investment (ROI) than almost any other marketing medium. The same study shows organizations are investing 10 times more money on Pay-Per-Click (PPC - "Paid Search") advertising than SEO despite a slightly lower ROI.

Another study among Fortune 500 companies suggests some rather shocking information.  Despite a significant return on investment in SEO, 28% of the largest organizations in the world aren't even playing the game (no active campaign or goals in place). Check out the following charts for more information regarding the study:

3,053 clients rated the return on investment for the above marketing activities.  As the chart demonstrates, there's a slight difference per marketing activity depending if an organization is selling products directly vs. marketing for lead generation. As you can see, SEO is leading the pack.

As the chart above depicts, organizations are investing significantly more of their marketing budget on PPC vs. SEO despite a slightly higher SEO Return on Investment.  Conventional wisdom says, organizations would benefit greatly by increasing the percentage of their marketing budget in the area of SEO.

As demonstrated within the above pie chart, 28% of the largest organizations in the world don’t even show up in the popular search engine rankings despite a significant SEO Return on Investment.