ADVENTURES IN BRAZIL
CASE STUDY

EXPERIENCE ADVENTURES IN BRAZIL AT YOUR FINGERTIPS

Adventures in Brazil (AIB), is a new travel company aimed at providing personalized adventure travel services in Brazil. With over 190 million people and covering an area approximately two-thirds of the United States, Brazil is a major global player as a tourist destination as well as from an economic and cultural standpoint. Now that the 2014 World Cup and the 2016 Olympics are coming to Brazil, the timing is set up perfectly for Brazil and the adventure travel services within it.

With the assistance of AIB’s new website, interested travelers can browse tours and book trips at the ease of their fingertips. With a strong focus on imagery, site visitors can quickly see all the beauty Brazil has to offer. Interactive functionality such as videos, a slide show, and a dynamic destination map engage prospective travelers with constantly evolving and rich content. In terms of the content, AIB’s website does a great job of describing tour details using the aforementioned interactive map. In addition, site visitors can search by destination and attraction in order to learn more about each tour. Tour details provide a day-by-day breakdown of the itinerary, which typically includes sampling local flavors coupled with a mix of lazy and active days, all at the guidance of the Brazilian native and expert, Rodrigo Antunes.

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