BROADBASE: A TREND SETTING FRANCHISE
Several Northern and Southern California Jiffy Lube franchises have enlisted CyberSense to launch entirely new web presence and marketing initiatives. Over several years of partnerships with CyberSense, Jiffy Lube, they have easily become one of our most aggressive clients in terms of looking for creative ways to market their services. This has led to several successful collaborations and an array of initiatives. Leading the charge was the CyberSense design team, with a complete rebranding of their websites to create a more modern look and feel.
In order to address the variety of services, coupons, and promotions offered by different Jiffy Lube locations the CyberSense development team created a custom mapping and promotion solution. The mapping and promotion platforms allows for stores to be presented in a searchable map, as well as each store having its own distinct landing page. These landing pages contain store specific, as well as franchise wide, coupons, promotions, and information. The CyberSense development team also rolled out an e-offers, email based promotions system, which integrates with several popular e-newsletter services and a coupon to mobile solution allowing promotions and coupons to be delivered instantly to a user's cellphone.
To ensure long term success, the CyberSense marketing team has optimized website content for SEO, created and maintained blogs, and run extensive PPC advertising campaigns on search engines and social networks.