Agile Web Development Process

As a general rule, this model is typically used for complex web applications where all of the system requirements may not be known at the point of initiation, or if known, may change after the start of the project. The method is usually accepted as a "rapid" process and sometimes makes use of existing "frameworks" (pre-existing code basis). Developers begin construction when there is a sufficient understanding of the existing requirements and then develop them in short iterative cycles. With each iteration, the application is evaluated and altered as the system is built in a modular fashion.

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A Different Kind of Paid Search Ad

For paid advertisers that offer products as opposed to services, Google Merchant Center and Product Listing Ads are a great way to highlight products in Google's search results by ...

Managing Your Online Reputation

Overview There is a multitude of ways to get alerts when your business or products are mentioned via social media or other web content. Given the ability of anyone to shout out ...

Twitter: 10 Basic Tips for New Business Users

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Enhanced PPC

Last year, Google significantly modified its Pay-Per-Click (PPC) or AdWords platform with the rollout of Google Enhanced PPC Campaigns. In the past, paid advertising campaigns were...