Pay per Click Process

One of the purposes of our pay per click process is to help organizations establish self-maintainable and long-term campaigns, which will ultimately achieve their goals and objectives. As part of the pay per click process we are focusing on subjects like strategic key word alignment, targeted landing pages and ad writing. Here, as well as in our search engine optimization process, the importance of measuring the results and adjusting accordingly can not be emphasized enough.

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A Different Kind of Paid Search Ad

For paid advertisers that offer products as opposed to services, Google Merchant Center and Product Listing Ads are a great way to highlight products in Google's search results by ...

Managing Your Online Reputation

Overview There is a multitude of ways to get alerts when your business or products are mentioned via social media or other web content. Given the ability of anyone to shout out ...

Twitter: 10 Basic Tips for New Business Users

Twitter is a great tool to stay up to date with peers, clients and competitors alike. In this article, you'll find our top 10 basic tips on how to begin Twitter for business. F...

Enhanced PPC

Last year, Google significantly modified its Pay-Per-Click (PPC) or AdWords platform with the rollout of Google Enhanced PPC Campaigns. In the past, paid advertising campaigns were...