CyberSense remarketing

What is Remarketing?

We at CyberSense frequently work with our clients using Google Adwords tools, such as the Search Network and the Display Network. In previous articles, we…

google-adwords_small

What’s the difference between Google Search Network and Google Display Network?

CyberSense is a big proponent of pay-per-click (PPC) advertising as a means to increased brand awareness, business opportunities, and ultimately revenue. One option for a…

IP

Can an IP address be used to track web user behavior and can my business take advantage of that?

The simple answer to the set of questions above is “Yes”.  With that in mind, we want to provide a little background on web tracking…

Online offline

How can your online marketing create an offline buzz?

One of the overarching recommendations we have for creating online content is to choose the message with the intent of creating an impact offline.  Despite…

multiple sites

Is it good or bad to have multiple domain names pointing to one site?

We at CyberSense recently received the question from a client whether or not having multiple domains pointing to the same website could improve their SEO…

SEO

Getting the most out of website wording: Improved SEO for Google & people

In a recent article from mashable.com, there was some insight provided as to how wording of your web page and actual content titles can either…