GoogleMerchant2

A Different Kind of Paid Search Ad

For paid advertisers that offer products as opposed to services, Google Merchant Center and Product Listing Ads are a great way to highlight products in…

PPC

Enhanced PPC

Last year, Google significantly modified its Pay-Per-Click (PPC) or AdWords platform with the rollout of Google Enhanced PPC Campaigns. In the past, paid advertising campaigns…

white hat photo

SEO Looks Better in a White Hat

Adopting a search engine marketing strategy that follows guidelines set forth by Google, Yahoo!, and Bing is often referred to as White Hat SEO. On…