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Twitter: 10 Basic Tips for New Business Users
Twitter is a great tool to stay up to date with peers, clients and competitors alike. In this article, you’ll find our top 10 basic tips on how to begin Twitter for business.
- Follow your clients as well as other people from your industry. Not only will you gain insights into what others are doing but also be the first to know about breaking news.
- Search hashtags [#] for areas of interest, an awesome way to find topics of interest, as well as finding other people to follow.
- When composing a Tweet, add a # before your topic so that others can find this information. Here is an example of how to incorporate it naturally into your tweet; “5 reasons why you should use #responsivedesign for your website”.
- Search for topics related to your products and/or area of expertise, and engage in conversations about them. This is a great way to increase awareness of your business and your brand.
- Remember that Twitter is an extension of your overall brand, so ideas and values that will strengthen your online identity should be the focus of your tweets. Even though it is important to remember that you represent your business, don’t be too formal. A friendly, funny tweet has more impact than a stiff, factual one. Twitter allows business to be fun and playful.
- Use Twitter as a means to showcase information about your business that a person would not be able to find elsewhere.
- Respond to Tweets where you are mentioned, both the good and the bad ones. This will show you are interested in learning more about what people have to say.
- Don’t over promote your own products/services. Interchange your tweets with achievements of clients and ideas of industry peers. Provide helpful tips to use Twitter as a two-way communication tool, vs. solely a marketing tool. As a rule of thumb, keep promotional content to less than 20% of tweets.
- Retweet interesting posts and tweet hyperlinks to articles that you come across. Those who find your tweet interesting/funny/worth sharing are more likely to return the favor if you have retweeted something from them or others they follow.
- Try to tweet at least 3-4 times per week, if not daily.
We hope that you learned something useful, and that you are ready to become a true Twitter Pro! If all of this sounds complicated and time consuming, CyberSense can help you get started and we offer social media marketing services where we can take care of much of this for you. Visit us on Twitter and search #businesstweets to see what others are saying.