What’s the Difference Between Google Search Network and Google Display Network?

CyberSense is a big proponent of pay-per-click (PPC) advertising as a means to increased brand awareness, business opportunities, and ultimately revenue. One option for a PPC campaign is through Googl...

Can an IP address Be Used to Track Web User Behavior, and Can My Business Take Advantage of That?

The simple answer to the set of questions above is "Yes". With that in mind, we want to provide a little background on web tracking so you can see some of the benefits. Any time a device is used to ac...

Does Twitter/Facebook influence SEO? Word on the street says yes

Up until recently, it hadn’t been confirmed whether or not Twitter and Facebook play a role in influencing SEO. Determining a definitive or measurable metric linking these two social media outlets to...

Is It Good or Bad to Have Multiple Domain Names Pointing to One Site?

We at CyberSense recently received the question from a client whether or not having multiple domains pointing to the same website could improve their SEO rankings. The short answer to this question is...

Enhanced PPC

Last year, Google significantly modified its Pay-Per-Click (PPC) or AdWords platform with the rollout of Google Enhanced PPC Campaigns. In the past, paid advertising campaigns were separated based on ...

Managing Your Online Reputation

Overview There is a multitude of ways to get alerts when your business or products are mentioned via social media or other web content. Given the ability of anyone to shout out their dissatisfaction a...