PPC

Enhanced PPC

Last year, Google significantly modified its Pay-Per-Click (PPC) or AdWords platform with the rollout of Google Enhanced PPC Campaigns. In the past, paid advertising campaigns…

CyberSense remarketing

What is Remarketing?

We at CyberSense frequently work with our clients using Google Adwords tools, such as the Search Network and the Display Network. In previous articles, we…

google-adwords_small

What’s the Difference Between Google Search Network and Google Display Network?

CyberSense is a big proponent of pay-per-click (PPC) advertising as a means to increased brand awareness, business opportunities, and ultimately revenue. One option for a…