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A Different Kind of Paid Search Ad

For paid advertisers that offer products as opposed to services, Google Merchant Center and Product Listing Ads are a great way to highlight products in Google's search results by ...

Managing Your Online Reputation

Overview There is a multitude of ways to get alerts when your business or products are mentioned via social media or other web content. Given the ability of anyone to shout out ...

Twitter: 10 Basic Tips for New Business Users

Twitter is a great tool to stay up to date with peers, clients and competitors alike. In this article, you'll find our top 10 basic tips on how to begin Twitter for business. F...

Enhanced PPC

Last year, Google significantly modified its Pay-Per-Click (PPC) or AdWords platform with the rollout of Google Enhanced PPC Campaigns. In the past, paid advertising campaigns were...