Ad Writing

At CyberSense, our writers understand how powerful words presented as good advertising copy can sell. Effective copy needs to draw in a user, create interest in the offer, elicit desire in the user, and prompt an action. While writing ads is not an exact science, we implement specific tactics which can include capitalization, usage of exclamation marks, and sentence length among many other details. Supplemental to ad writing, we conduct a thorough testing and re-testing process to figure out what ad copies work best in conjunction with certain keyword phrases.