Bid & Budget Management

Despite popular belief, bidding and budgeting is not necessarily about increasing a campaign's spend. It's about spending effectively and strategically increasing your ROI. With an advanced understanding of bidding and budget management, we devise a specific strategy for each organization we work with. No two search engines function in the same way so it's crucial to take into consideration what tools are available and how to operate each bidding system strategically. In addition, we do research on the value of a click, keyword quality score, seasonal spend fluctuations, potential traffic, and optimal schedules as part of the overall strategy.