Campaign Targeting & Timing

With the creation of an online advertising campaign, targeting and timing is everything. Although reaching the right audience is important, reaching them at the right time can affect the likelihood of a conversion. Timing the campaign appropriately can result in a higher number of conversions per clicks which will in turn, maximize the budget spent. As part of our campaign strategy, we take into consideration the timing of product promotions and seasonal trends coupled with targeting parameters such as geographic areas, age group, and gender among many others. Using detailed analysis on your organization's trends along with industry trends, we find the sweet spot that elicits the maximum response.